Christine Jones
Download CV (word document)
Cannes 6 gold 8 silver 8 bronze
2 Campaign poster silver
Cleo 1 gold 2 silver
British TV 2 silver
Campaign 2 press silver
One show 3 silvers
D&AD 1 yellow pencil 2 graphite pencil 18 wooden pencils
50 entries
EPICA 1 gold 2 silvers
LIA 4 gold 6 silver
National Newspaper awards Gold
IPA effectiveness awards 2 Gold 1 silver.
The Andy’s 1 silver.
2021 – present Ridley Scott Creative Group
ECD
It’s all about entertainment. Working on a range of projects from branded content for House of Gucci shot by Ridley Scott with Diageo and MGM, to main ad campaigns for Le Shuttle to short films for AMG Mercedes and branded partnerships for Gladiator 2 and unscripted documentaries. I created a new division within the Ridley Scott Creative group focussing on storytelling and ways to engage an audience who don’t watch commercials.
2018 – 2021 RANKIN agency
ECD
Leading the creative and insights department and all creative ideation and development across the agency including, film, editorial, social and OOH for clients like UL Dove, Vaseline, Rolls Royce. Disney. Mercedes AMG. Aston Martin. Royal London. Benefit Cosmetics.
2017 – 2018 Ogilvy
ECD/Global CD Boots/WBA
Creative lead on all Boots retail and main campaigns. Lead creative on WBA global brands including No7, Soltan, CYO.
2014 – 2016 MullenLowe
Global CD
Sure/Degree/Rexona/Tresemme
Developed on going campaigns for both Unilever clients. Getting them out of the rut of very poor preview scores, which effected the clients business results to getting Rexona to 100% preview greens allowing me to develop more creative thinking moving forward and ultimately helping keeping the account at the current agency.
2011 – 2014 Ogilvy
Global Creative Director on Dove
Responsible for all aspects of the brand globally. Categories including skincare, deodorants and Masterbrand. The brand won major awards while I was GCD including Cannes, Effies, One Show. Work that was viewed over 150 million times and counting, gaining huge increase in market share.
2006 – 2011 Publicis
WW Creative Director Hewlett Packard – HP IPG, PSG, and Compaq.
Having won pitches for all 3 sections of the HP business, I created and oversaw all work across the EMEA region – integrated campaigns with digital at their core, that include Web, ATL, OOH, DM, brochures, POS, internal comms, eDM/newsletters, packaging and event material. I manage a team across the region of 10 creative pairs, numerous designers, production managers and account people. And I had the lead relationship with all the top clients.
I had a great relationship with Goodby Silverstein who were the worldwide agency and relied on my expertise to help ASIA especially in it’s creative development.
2004 – 2006 McCann Erickson
Deputy Head of Art
Accounts: Reckett Benkesier. Hewlett Packard. MasterCard. Creative director on Nurofen and Strepsils.
MasterCard. EMEA Head of Art. Lead, developed and produced the creative on the very successful Global Airport Campaign. Working closely with specific countries in the EMEA region, plus ASIA and South America. Hewlett Packard.After winning the pitch as the lead creative, I then became the EMEA Creative Director on the PSG business. Overseeing 20 markets in the EMEA region, creating 85% origination and producing a launch campaign online, OOH and ATL
2003 – 2004 MWO
Executive Creative director
Accounts: AOL Directline Insurance. Ryvita.
As the sole creative director, it was my responsibility to oversee all holistic communication for the £46 million Directline account. To reach targets based on cost per quote etc. My relationship was so strong with the client that when they moved the business to CHI I went with them as ECD on Directline.
2000 – 2003 JWT
Senior Board Art director/Creative Director Unilever
Accounts: Persil (fabric conditioner, liquids, gels and powders) Tommy’s the baby charity. Boots Pharmacy
1996 – 2000 GGT/TBWA
Senior Board Art director/Joint Creative Director NatWest
Accounts: Holsten Pils. NatWest Bank. BBC TV licensing. The Big Issue.
As Joint Creative Director of the $80 million NatWest Village. The first concept of its
kind in the UK to introduce integrated advertising under one roof. It was my responsibility to create a campaign that had consistent thru the line marketing from
national TV campaigns to DM to creating online advertising, producing the messaging even on the window displays and cash machines within the bank nationwide. Plus producing all internal communications at the bank for the campaign launch.
1994 – 1996 Y&R
Senior Art Director
Accounts: COI Royal Marines. London Transport. Eurostar
1992 – 1994 Cole & Webber (Portland and Seattle)
Art Director
Borders Perrin and Norriander. Freelance.
1990 – 1992 Leagas Delaney
Art Director
Accounts: Timberland. The Guardian Newspaper. Harrods. Nationwide Building Society. Marie Stopes Healthcare.